B2B Connection Strategies: Data-Driven Guide to Lead Generation
The core challenge for 41-54% of B2B marketers is improving lead quality, not just quantity. This guide compares all major B2B connection methods based on effectiveness, ROI, and use case to help you choose the right strategy for your goals.
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B2B Connection Strategy Overview
Compare all major B2B connection methods at a glance with key metrics and performance data.
The core challenge for 41-54% of B2B marketers is improving lead quality, not just quantity. This section compares all major B2B connection methods based on effectiveness, ROI, and use case.
- •Average Cost Per Lead across all channels: $198
- •Top marketer-voted channel: In-Person Events (37% vote)
- •Highest reported ROI: SEO/Content Marketing (748%)
- •Quality vs. quantity is the defining strategic choice
- •Effectiveness doesn't always equal ROI - in-person events score high on quality but SEO dominates long-term returns
Effectiveness measures lead quality and marketer satisfaction, while ROI measures hard financial returns. Choose based on your primary goal.
The best strategy combines complementary channels: use SEO for long-term ROI, paid ads for immediate volume, and events for high-value relationships.
Channel Effectiveness vs. Reported ROI
This chart compares reported effectiveness (a mix of marketer votes and lead quality) with hard, reported ROI. Note that effectiveness is high for events, but measurable ROI is highest for long-term digital strategies.