EU AI Act Marketing Compliance Hub
August 2, 2026 marks the end of unregulated marketing AI. With penalties reaching 35M or 7% of global turnover, compliance isn't an IT project - it's a solvency issue. Navigate the 6-month path from inventory to enforcement-ready.
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The August 2026 Threshold
Why EU AI Act compliance is a solvency issue, not an IT issue
On August 2, 2026, the EU AI Act transitions from guidance to strict enforcement for high-impact marketing AI systems. The era of unregulated AI experimentation ends. With penalties reaching 35M or 7% of global turnover, compliance is no longer optional - it's existential.
- Enforcement Deadline: August 2, 2026 - less than 200 days away
- Maximum Penalty: 35 million or 7% of global annual revenue (whichever is higher)
- Projected Industry Fines: $8.2 billion in 2026-2027
- First Enforcement: March 2026 action set strict precedent on 'manipulative techniques'
- Double Trap: Marketing AI triggers both GDPR and AI Act simultaneously
Unlike GDPR which focused on data handling, the AI Act targets the AI systems themselves. You can't solve this with a privacy policy update.
This guide provides a 6-month roadmap, risk calculator, and obligation checklist specifically for marketing leaders facing the August deadline.