Lead GenerationIntermediate20-30 minPublished Aug 13, 2025
The High-Quality Lead Blueprint
A practical, interactive dashboard distilled into a guide. Explore funnel architecture, select your model, design targeting, craft creative, and ship a high-intent conversion journey.
Navigate through interactive sections to master lead generation strategies
The Architectural Blueprint
Foundational structures for high-quality lead funnels. Explore the journey and understand how each stage qualifies your audience.
The right architecture sets the stage for conversion and qualification. Start by understanding how TOFU, MOFU, and BOFU each play a role in filtering for serious buyers.
Marketing Funnel Stages
TOFU: Qualified Awareness
Engage the right audience, not the largest one. Use high-value educational or inspirational content to attract prospects genuinely interested in the problem you solve.
Key Tactics:
- Run educational content (short videos, carousels) to frame the problem and solution category
- Use interest/broad targeting while letting creative pre-qualify viewers
- Measure high-intent micro-actions (e.g., video views 50%+, post saves)